Pricing
A monthly subscription, plus the conversations you use.
Standard and Pro subscriptions are paid monthly, per site, and determine the available features. Conversations are paid separately, at the price of the tier reached in the billing cycle, between 0.85 and 0.69 EUR + VAT. Micro-tags (maifAdvisor on every product page) are included in both subscriptions. You start with a free trial: 4 days or 30 conversations, no commitment.
Clear from the start. Cheaper per conversation as you grow.
Standard
29 EUR + VAT / month
per site, plus the conversations you use
- maifAdvisor configured on your information
- Micro-tags and AI button on every product
- Customization (colors, name, tone)
- Beta version validated by you before publishing
- Dashboard with all conversations
- Weekly email summary
- Automatic alert on unusual usage
- Email support, with a reply within 1 business day
Pro
Most complete49 EUR + VAT / month
per site, plus the conversations you use
Everything in Standard, plus:
- Shopping cart integration
- Orders, appointments, configurator, CRM or ERP connected to your systems (assessed separately)
- AI analysis of conversations in the dashboard
- Daily email summary
- Weekly improvement recommendations
- Monthly analysis report
Enterprise
On request
a custom offer, after the technical analysis
Everything in Pro, for:
- 3 or more sites in the same contract
- High conversation volume or a large technical catalog
- Complex ERP or CRM integrations
- Controlled pilot: part of the traffic sees maifAdvisor, the rest keeps the current experience
Implementation (once per site, for Standard and Pro)
- 99 EUR + VAT before the trial (non-refundable if you don't continue after the trial) or 149 EUR + VAT after the trial, only if you decide to continue.
- Includes the standard setup: catalog, site, documents, micro-tags, customization and beta version.
- Usually takes 3–5 business days.
Prices are in EUR. The invoice is issued in RON, at the BNR (National Bank of Romania) exchange rate on the invoice date.
Not sure how many conversations you'll have? Start with Standard and see your real usage. Move to Pro when you need the daily summary, AI analysis with recommendations, cart integration or the CRM and ERP connection. The change applies from the end of the current cycle.
Conversations, by tier
| Tier | Conversations in the billing cycle | Price per conversation (EUR + VAT) |
|---|---|---|
| 1 | 1–75 | 0.85 EUR |
| 2 | 76–200 | 0.80 EUR |
| 3 | 201–400 | 0.76 EUR |
| 4 | 401–800 | 0.72 EUR |
| 5 | over 800 | 0.69 EUR |
All conversations in a cycle are billed at the price of the tier their total falls into. At 150 conversations: 150 × 0.80 EUR = 120 EUR, plus the subscription. The count resets to zero every billing cycle, and on two sites conversations are added up on the same tiers.
Calculate your month
Estimate excluding VAT, at published prices, for one billing cycle. Implementation is paid once and is not included.
Three or more sites, high volume, a large technical catalog or complex integrations? The Enterprise offer is discussed separately.
One-time implementation
99 EUR + VAT paid before the trial, or 149 EUR + VAT after the trial, only if you decide to continue. Before paying, you see sample conversations based on your offer. You get a beta version on a private link, valid for 7 days, which you review and approve. Usually takes 3–5 business days.
Free trial
4 days or 30 live conversations on your site, whichever comes first. On Standard, once per contract, for the first site. Trial conversations are not billed. After the trial, the advisor continues only with your approval, from day 5 at the earliest, on Standard or Pro. Without your approval, nothing starts and nothing extra is billed.
What is a conversation
A visitor's session: it starts when the visitor types or taps a suggested question, including on a product page, and ends after 24 hours without any message; it has at most 50 visitor messages. Questions from a product's micro-tag and the full conversation, in the same session, count only once. Automated traffic (bots) is not counted.
One invoice per cycle
The billing cycle lasts one month from the Go-Live date, and the count resets to zero every cycle. At the end you get a single invoice: the subscription and the conversations used. Prices are in EUR; the invoice is issued in RON, at the BNR exchange rate on the invoice date.
No limit, with alerts
The advisor runs for the whole cycle, on both subscriptions. You automatically get an alert by email and in the dashboard when usage rises unusually compared with the site's normal usage.
Integrations
On Standard, the advisor takes the customer to the product or the cart and sends the request to your team. On Pro, cart integration is included, on any store platform, confirmed in the technical analysis. Orders, appointments, the configurator, CRM and ERP are assessed after it.
At most two sites
A Standard or Pro contract covers at most two sites: the subscription and implementation apply per site, and conversations from both are added up on the same tiers. From three sites up, the offer is Enterprise.
No commitment
No minimum period: you can cancel anytime, and the current cycle ends and is billed normally. You can switch from Standard to Pro or back anytime; the change applies from the end of the current cycle.
Support
By email, at [email protected], with a reply within one business day: the same for Standard, Pro and Enterprise.
Pricing questions
When does billing start?
At Go-Live, which you approve after the four free days — day 5 at the earliest. The billing cycle lasts a month from that date; at its end you get one invoice with the subscription and the cycle's conversations. The implementation is billed once.
What counts as a conversation?
One visitor's session, closed after 24 hours without a message — each new message restarts those 24 hours — and holding up to 50 visitor messages, after which a new one starts. It starts when the visitor writes or taps a suggested question. Bot traffic is not counted. Questions asked from a product's micro-tag and the full conversation, in the same session, count as one.
How are the conversations billed?
All of them at the price of the tier the cycle's total reaches: up to 75 at 0.85 EUR each, 76–200 at 0.80, 201–400 at 0.76, 401–800 at 0.72 and over 800 at 0.69 EUR, all before VAT. For 150 conversations, that's 150 × 0.80 = 120 EUR. The price is the same on Standard and Pro.
How many conversations are included?
None: the subscription gives you the features, and the conversations are paid separately, as many as you use. There is no extra pack to buy in advance.
Is there a limit?
No. The advisor runs all cycle long, and on both plans you get an automatic alert when usage rises unusually. A monthly budget you set yourself is in development, on Pro: an alert at 75%, a pause at 100% until you raise it, or “carry on automatically”.
Can I change plans?
Yes, from Standard to Pro or back, whenever you like. The change applies from the end of the current billing cycle.
Can I stop?
Yes, at any time: there is no minimum period. The current cycle runs to its end and is invoiced as usual; then the advisor stops. If you don't approve Go-Live after the trial, you pay nothing — nor the implementation, if you chose to pay it after the trial.
When is Enterprise the right offer?
With three websites or more on one contract, high volume, a large technical catalog, complex ERP or CRM integrations, or when you want a controlled pilot. You get everything in Pro, with the same support; the subscription, the price per conversation and the terms are negotiated after the technical analysis.
Your catalog already knows the answers. Let your customers ask.
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